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CRM customisation

CRM customisation & AI integration

The right system.
For the way you work.

Bring your customers, working processes and useful AI together. We set up, improve and extend CRMs around the people using them, with Twenty and HubSpot as our specialist foundations.

Practical AI. Considered design. Connected work.

Where would you like to start?

There’s a useful
way forward.

01

We need a CRM

Start with a good foundation.

Bring customers, enquiries, ownership and the next step into one usable place. Start with the process that matters most.

Find your foundation
02

Our CRM needs attention

Make your CRM work better.

Repair awkward workflows, inconsistent data or a working experience the team avoids. Keep what is already useful.

Explore our CRM specialisms
03

One workflow keeps breaking

Join the work between tools.

Connect the conversation, record and person responsible. Give a troublesome handover a clearer way forward.

Explore what we can build
A Scene3D team member operating a property scanner on location.

Scene3D / Customer implementation

Connected work.
In practice.

Customer and project records, a shared pipeline and a visible renewal book—brought together for Scene3D on Twenty.

Explore the Scene3D story

A wider field of possibility

Build around
the work you do.

From the first enquiry to the next project. We select the capabilities your team needs, then make them work together.

01

Find and win work

Lead research, account context, pipelines, quotes and thoughtful follow-up.

02

Coordinate delivery

Tasks, booking readiness, project workspaces, approvals and handovers.

03

Care for relationships

Service history, account reviews, billing context and renewal preparation.

04

Bring customers closer

Portals, documents, requests and useful customer or partner views.

05

Put AI into the work

Sourced briefs, document intake, drafts, suggestions and agreed routine automation.

06

See what needs attention

Operational reporting, recruitment coordination and connected publishing where useful.

These are implementation possibilities, not a bundle of features included in every build. The platform, sources and delivery scope shape the solution.

The right foundation

Two specialisms.
Your kind of system.

Choose from the work, the tools you already use and how you want the system to run. You do not need to make that decision alone.

Twenty

A tailored system.
A clear handover.

Shape connected business records and operational screens around your team. Explore self-hosted control where that is the right operating arrangement.

  • Custom records and working views
  • Connected workflows and useful AI
  • Installation and handover choices
Explore Twenty customisation
HubSpot

Make more of
your CRM.

Set up, improve or extend HubSpot. Connect the processes around your existing account with useful configuration, custom development and AI.

  • Setup, data and workflow improvements
  • Contextual interfaces and integrations
  • Account-specific delivery and adoption
Explore HubSpot customisation

Self-hosted Twenty and HubSpot’s hosted platform have different operating, licensing and handover arrangements. We agree the account access, data responsibilities and custom deliverables for your implementation.

From the work to the working system

A considered build.
A useful handover.

We stay close to the business and the people using the result—from the first agreed scope to the team’s everyday work.

  1. 01 / Understand

    Map the real work.

    Records, people, tools, exceptions and the first useful release. Agree what should improve before choosing the implementation.

  2. 02 / Make tangible

    Design around the job.

    Useful screens and interactions, a clear data model and representative examples that make the proposed system understandable.

  3. 03 / Build & adopt

    Bring the team with it.

    Configure and connect, check representative imports and permissions, then plan training, cutover and the handover.

Migration includes agreed field and history mapping, representative records, relationship checks and a cutover plan. Care and new development capacity are separately agreed.

Explore our approach

A few useful answers

Before we begin.

Do we need to replace our existing CRM?

Possibly not. We start with the current system, the useful parts of the workflow and what is getting in the way. Configuration, an integration or a focused custom interface may be more appropriate than a replacement.

What can you build beyond a sales pipeline?

Depending on the platform and scope: project and service records, booking readiness, operational views, customer portals, account care, reviewable AI assistance and connections to agreed business tools. We choose a useful first workflow rather than assuming you need every capability.

How do Twenty and HubSpot differ?

Twenty can support a tailored business system with a client-controlled self-hosted installation where appropriate. HubSpot is a hosted platform that we can configure, improve and extend. Platform capabilities, subscriptions, maintenance responsibilities and handover arrangements are assessed against the actual engagement.

Can AI update our records or contact customers?

We can design assistance that reads and prepares, proposals that people review before applying, and agreed routine automation. Sources, permissions, exceptions and each kind of external action are scoped explicitly. The examples on this site are fictional and never contact anyone or update a live system.

What does an implementation cost?

A useful first conversation is free. CRM implementation receives a fixed quote for agreed scope; the existing guides are £6–9k for CRM foundations and £12–20k for connected systems, with larger bespoke work separately scoped. Smaller focused changes are quoted on their scope. Hosting, platform licences, AI usage and care are considered separately.

A useful next conversation

Make the work
work together.

Tell us what you want to improve, what gets in the way and the tools your team already uses. We’ll help define a sensible first step.

Book a free consultationA free 30-minute conversation.

When the next step needs to be tangible

£150

Blueprint
& Prototype

For one priority workflow: a workflow and data model, a clickable prototype using example data, and a phased implementation plan with a fixed quote for the agreed build.

One agreed priority workflow and its supporting records, with one consolidated revision.

Explore the £150 Blueprint

Within five UK working days after payment, scope and required inputs are confirmed. Carlo confirms your actual delivery date.

£150 credited against an implementation build started within 60 days of blueprint delivery. The credit is not a cash refund.

Scope, delivery and refund terms